CAC Calculator
Estimate blended CAC, paid CAC, payback period and LTV:CAC from your acquisition spend and customer volume.
Hit Calculate to see your CAC zone
Calculate to assess payback
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For clean CAC, include only costs and customers from the same reporting window.
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Test how budget or customer volume changes your CAC without changing the main result.
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Customer Acquisition Cost is total acquisition spend divided by new customers acquired in the same period. Paid CAC uses paid media spend divided by paid-attributed customers.
There is no universal target, but shorter payback is usually safer. This calculator treats under 6 months as excellent, 6–12 as healthy, 12–18 as watch, 18–24 as costly, and above 24 months as high risk.
Use blended CAC to understand total acquisition efficiency across the business. Use paid CAC to judge paid channel efficiency. Both are useful because organic, referral and sales costs can distort one number alone.
Results are estimates generated locally in your browser from the values you enter. CAC benchmarks vary by market, channel, sales cycle, pricing model and attribution method. This tool is for informational planning only and does not replace financial, accounting or growth strategy advice. VisionVix accepts no liability for decisions based on this output.