Churn Rate Calculator
Calculate customer churn, retention, ending customers, monthly equivalent churn and revenue at risk from your customer movement data.
Hit Calculate to see your churn zone
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Your explanation appears here
For operating dashboards, calculate churn from customers active at the start of the period and avoid mixing new customers into the churn denominator.
Your plan appears after calculation
Test a lower churn target and see how many customers and how much revenue you could retain.
Calculate your baseline first
Customer churn rate is calculated as customers lost during the period divided by customers at the start of the period, multiplied by 100. New customers are shown in the flow breakdown but are not included in the churn denominator.
Benchmarks vary by industry and customer segment. This calculator treats roughly 2–5% monthly churn as a healthy operating range, with lower churn marked as safest and higher churn flagged for retention action.
Churn measures the share of existing customers who left. Including new customers in the denominator can hide retention problems because growth inflates the base while customer losses remain unchanged.
Results are estimates generated locally in your browser from the customer counts and revenue values you enter. They are for informational planning only, not financial, accounting or legal advice. Use consistent cohort definitions and validate outputs against your billing, CRM or analytics data before making budget, staffing or investment decisions. VisionVix accepts no liability for decisions based on this output.