Freemium Conversion Calculator
Estimate activation, free-to-paid conversion, paid users, MRR lift and product-led growth funnel quality.
Calculate to see the conversion funnel
Risk band appears after calculation
Metrics appear after calculation
Your explanation appears here
A high activation rate with low conversion often means pricing, packaging or paywall timing needs testing.
Your plan appears after calculation
Test conversion and ARPU changes without changing your main result.
Calculate your baseline first
It multiplies free users × activation rate × upgrade eligibility × free-to-paid conversion rate, then multiplies paid conversions by ARPU to estimate MRR.
It varies by product and market. This tool treats very low conversion as a warning, 2–4% as watch/solid territory, and 8%+ as excellent for many PLG funnels.
No. All calculations run locally in your browser. There are no API calls, analytics, localStorage, tracking pixels or external data transfers.
Results are estimates for planning and product-led growth analysis only. Conversion benchmarks vary by market, pricing, onboarding quality and customer segment. This tool runs entirely client-side and does not store or transmit your inputs.