Customer Lifetime Value Calculator
Estimate revenue CLV, gross-margin CLV, net value after CAC, payback period and LTV:CAC from your retention economics.
Hit Calculate to see your CLV breakdown
Calculate to assess LTV:CAC
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Revenue CLV = monthly revenue ÷ monthly churn. Margin CLV = revenue CLV × gross margin. Net value = margin CLV − CAC.
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Test how retention, pricing or CAC changes affect CLV without changing your main result.
Calculate your baseline first
This calculator estimates revenue CLV as average monthly revenue per customer divided by monthly churn. It then applies gross margin to estimate margin CLV and subtracts CAC to show net value.
A common SaaS and subscription benchmark is around 3:1. Below that may mean acquisition is too expensive; far above it can sometimes indicate under-investment in growth, depending on your market and cash position.
Use margin CLV for acquisition decisions because it reflects the gross profit available to recover CAC. Revenue CLV is useful for top-line forecasting, but it can overstate unit economics.
Results are estimates generated locally in your browser from the inputs you provide. They are for informational and planning purposes only, not financial, legal, accounting or investment advice. Real customer lifetime value depends on cohort behaviour, refunds, discounts, expansion revenue, contraction, seasonality and cash timing. VisionVix accepts no liability for decisions based on this output.
