Reverse Markup Calculator
Work backward from a selling price and markup percentage to find the original cost, markup amount, and gross margin instantly.
Enter pricing details
Result
Enter a selling price and percentage, then click calculate.
Reverse markup
Use this when you know the final selling price and markup percentage but need to recover the original cost.
Markup vs margin
Markup is based on cost, while margin is based on selling price. The calculator supports both methods.
Pricing check
Compare cost, markup amount, and gross margin to quickly review whether a product price meets your target.
Frequently asked questions
What is reverse markup?
Reverse markup calculates the original cost from a known selling price and markup percentage.
How is markup different from profit margin?
Markup divides profit by cost. Gross margin divides profit by selling price, so the percentages are not interchangeable.
Can I calculate from margin instead?
Yes. Select Margin % and enter the gross margin percentage. The calculator will use cost = selling price × (1 − margin rate).
Results are estimates generated locally in your browser using standard business formulas and the figures you enter. They are for planning purposes only and are not financial, accounting, tax or legal advice. Verify figures with your accountant or financial advisor before making business decisions. VisionVix accepts no liability for decisions based on this tool's output.
